
Your Unique Brand Story.
Fast and Affordable.
Define what sets you apart in one transformative workshop.
Guided by a human brand expert - and powered by AI.
For startups and small businesses.

Use the brand story to…
Inform the content on your website and sales materials.
Develop an onboarding module on company purpose and uniqueness.
Craft persuasive messaging to recruit top talent.
Articulate your “about us” blurb and press release boilerplate.
Create a social media content strategy to ensure “on brand” topics.
Train content creators, such as external agencies and consultants.
Easily craft your investor pitch deck.
The humans behind the machine
Hi, I’m Shannon!
I’m the founder of Brand Story Machine, a streamlined solution that distills 20+ years of branding experience into one powerful package.
As co-founder of branding agency Global Brand Works, I respect traditional branding—interviews, research, competitive audits—but not every company can invest in that.
Many settle for just a logo, missing the strategic “north star” that aligns teams and drives decisions.
Enter Brand Story Machine.
It's built for companies short on time and resources, but hungry to stand out.
AI accelerates the process, but the real magic is human-powered—backed by decades of hands-on branding experience.
Hi, I'm Julia!
With over 20 years of software development experience in Silicon Valley, I've built SaaS and e-commerce solutions for tech startups and Fortune 500 companies alike.
I'm thrilled to bring this expertise to Brand Story Machine to help revolutionize the branding process.
Our tool streamlines each step and adapts to every business’s unique vision—making branding accessible, affordable, and impactful for startups of all sizes.
COMPANIES WHO’VE TRUSTED SHANNON WITH THEIR BRANDS














What You’ll Get
How it works
Before Workshop / 10 mins
Each member of the client team completes an easy 6-question survey.
Workshop / 90 mins
Facilitated by a brand expert, create your own unique brand story in a fun, compelling and team-galvanizing workshop, assisted by skillfully programmed AI.
After Workshop
Receive your Brand Story, ready to put into market or further finesse with internal teams.
Bring your Brand Story to life
Depending on your priorities, create website content, press releases, social media, sales materials, pitch decks, in recruiting, onboarding, training, and more.
Add-on brand consulting services are available for an additional fee.
What to Expect From The Workshop
Check out this one-minute video to see real client reactions during the workshop.
Testimonials from real customers of Brand Story Machine

Featured Clients
Our process is industry agnostic and can work for new brands, rebrands, product lines, and even event themes.
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Catalyst
After nearly a decade in business, this mid-sized company had never formalized its brand identity, resulting in internal misalignment on priorities and decisions.Outcome
With a robust brand platform and messaging in hand, Flower Turbines is refining their sales approach and materials to a format that is clear, consistent, and relevant.“I’m going to use it starting tomorrow!”
- Hani Gera, VP Business Development
Flower Turbines
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Catalyst
After more than five years in business, this woman-owned general contractor sought to reposition its brand and services to underscore its commitment to sustainable construction.Outcome
Nancy and her team are leveraging the messaging toolkit to develop fresh website content and refine their sales materials, all in preparation for a strategic relaunch of the business.“Important and highly valuable.”
– Nancy Madymski, Founder
Nancy Built
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Catalyst
The founder of this startup had a surge of ideas and needed a concise format to organize them as she finalized her product and offerings.Outcome
The brand story is inspiring the development of a book title, the offering itself, and a pitch deck.“It is genius how quickly something so distinctive and concrete is generated into a tangible and immediately useful tool.”
– Kelli Peterson, Founder
Storytelling for Kids
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Catalyst
The founder of this newly established jewelry company needed a clear strategy to stand out in a crowded market—especially on Etsy.Outcome
The new brand story guided package design and the “unboxing” experience, served as the basis for a one-page flyer for local retailers, and informed the copy for her Etsy store.“All I can say is WOW. I had no idea I even needed this until I saw the output.”
– Kelly Grogan, Founder
The Fandangle Shop
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Catalyst
Founded 16 years ago, this wine appellation brand hadn’t ever set itself apart from other well-known Northern California grape-growing regions, resulting in low brand awareness.Outcome
With their first-ever brand articulation, the Association is refining its website and social media messaging, emphasizing its distinctive qualities compared to Napa and Sonoma.“It moved us behind a major sticking point by giving us a coherent story to tell.”
– Cindy Paulson, Owner, Hawks Butte Vineyards
Yorkville Highlands
Zero Waste Marin
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Catalyst
The mission of Zero Waste Marin is to protect natural resources by promoting reduction of waste. In preparation for a new advertising campaign, the brand needed to be defined in a modern, relevant way.Outcome
The new brand story informed the development of a new, bold visual identity system and a social media strategy campaign that moves the brand beyond the functional to more emotional territories.“It provided the perfect guardrails so we weren’t off into the ether talking to ourselves.”
– Casey Fritz, MSc, Senior Planner

How a strong brand drives business
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Increases awareness, recognition and recall
Consistent and clear messaging and tone across channels makes your brand easy to stand out in a crowded marketplace, more recognizable, and remember.
Business Impact
Build trust
Increase loyalty
Streamline sales cycle -
Better Connection with employees and customers
By communicating in a compelling and relevant way, a strong brand establishes meaningful relationships with customers and inspires alignment with internal teams.
Business Impact
Advocacy and championship
Repeat business
Galvanized internal teams -
Maximizes marketing efficiencies and impact
A strong brand sets clear expectations, reducing the need to invest in explaining. A strong brand also provides clear direction and efficiency when developing content.
Business Impact
Cost savings
Faster time to market
Communicate consistently
A brand is defined by its purpose, not just what it sells.

What people are saying