The Brand Story Is…
Core Offering: A simple, straightforward, descriptive statement.
Purpose: The bold and universal essence of a brand’s existence.
Attributes: The “what” of the brand story.
Benefits: How engaging with the brand makes one feel.
Personality: How the brand exists in terms of look, tone, and feel.
Positioning: Where the brand lives in the marketplace context.
Catch Phrases
Marketing Copy Thought Starters
