Benefits

How the brand makes one feel.

EXAMPLE

I feel in tune with the land and its story; I'm part of AppellationNorth Vineyards and it is part of me. This community appreciates hidden treasure.

I feel A Sense of Belonging

Discovering the hidden beauty of Appellation North Vineyards motivates me to explore and appreciate the nuances of winemaking and the beautifulthings in life.

I feel Inspired

Tasting distinctive wines from this undiscovered region makes me eager to share new and exciting experiences with others.

I am an active participant not a passive one.

I feel Adventurous

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Attributes: The “what” of the brand story.
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Personality: How the brand exists in terms of look, tone, and feel.