Brand Personality
How the brand shows up in the world in terms of look, tone, and feel.
EXAMPLE
Embodies authenticity and simplicity, offering a welcoming, genuine wine experience that’s accessible to everyone, from newcomers to connoisseurs, without any pretension or elitism.
Unpretentious
Bold and unconventional, pushes boundaries and attracts explorers who seek extraordinary, untapped experiences.
Maverick
With an irresistible allure, draws people into its close-knit community, captivating them with unique wines and deep connectionto the land.
Magnetic